カリギュラ効果とは、禁止されるほどやってみたくなる心理現象のことである。一例としては、「お前達は見るな」と情報の閲覧を禁止されると、むしろかえって見たくなるなどの心理が挙げられる。
ローマ帝国の皇帝カリグラをモデルにした1980年のアメリカ・イタリア合作映画『カリギュラ』が語源で、過激な内容のため、ボストンなどの一部地域で公開禁止になったことで、かえって世間の話題を惹いたことにちなむ。ちなみにアメリカには「ボストンでは禁止」という慣用句がある。
この効果は、広告宣伝やテレビ番組でも利用されている。例えば、テレビ番組で、「ピー」などの効果音を付けて発言を聞こえなくしたり、モザイク処理をかけて映像の一部を見えなくすることにより、いっそう視聴者の興味をかき立てるなどである。
カリギュラ効果は学術的な用語ではないものの、その内容の面白みからいくつかのビジネス本において紹介されると言った事例がある。
The Caligula Effect is a psychological phenomenon of wanting to do something more because it is forbidden. For example, if you are told “do not look at this” and forbidden from viewing information, you want to look at it even more.
The name comes from the 1980 American-Italian movie “Caligula,” based on the Roman emperor Caligula, which was banned in some areas such as Boston due to its extreme contents, which attracted more attention. Incidentally, in America, there is a phrase “banned in Boston.”
This effect is used in advertising and television shows. For example, on television, by using a “bleep” sound effect so that certain words cannot be heard, or covering up parts of the image with a mosaic effect, viewers’ interest is aroused further.
Although the Caligula Effect is not an academic term, it has been introduced in several business books because it is an interesting phenomenon.
The Caligula Effect isrefers to a psychological phenomenon of wantingwhereby people want to do something more because it is forbidden. For example, if you arebeing told “do not look at this” and forbidden from viewing information,makes you want to look at itthe forbidden information even more.
The name comes fromIt is named after the 1980 American-Italian movie “Caligula,” based on the story of the Roman emperor Caligula, which. The movie was banned in some areas such asincluding Boston due tofor its extreme contentscontent, which attracted more attentiononly raised public interest. Incidentally, in America, there is a phrase “banned in Boston.”” is a common expression in the US.
This effect is usedutilized in advertising and television shows. For, for example, on television, by using a “bleep” sound effect so that“bleeping out” certain words cannot be heard, or covering uppixelating parts of the image with a mosaic effect,to arouse viewers’ interest is aroused further.
Although the Caligula Effect is not an academic term, it has been introducedmentioned as an interesting phenomenon in several business books because it is an interesting phenomenon.
The Caligula Effect refers to is a psychological phenomenon whereby that refers to people’s want desire to do what is to do something more because it is forbidden. . For example, being told “do not look at this” makes you want to look at the forbidden information even more.
It is named after the a 1980 American-Italian movie “Caligula,” based on the story of the the Roman Eemperor Caligula, . Tthathe movie was banned in areas including Boston and elsewhere for its extreme content. The ban, which only raised sparked public interest. Incidentally, “Bbanned in Boston” is ais a common expression in the US.
This effect is utilized in aAdvertisementsdvertising and television shows use this effect, for example by “bleeping out” certain words or pixelating parts of the an image to arouse viewers’ interest.
Although theThe Caligula Effect, although is not an academic term, it has been mentioned as an interesting phenomenon is discussed in several business books.
The Caligula Effect is refers to a psychological phenomenon whereby that refers to people’s want desire to do what is to do something more because it is forbidden. For example, being told “do not look at this” makes you want to look at the forbidden information even more.
It is named after the a 1980 American-Italian movie “Caligula,” based on the story of the the Roman Eemperor Caligula, . Tthathe movie was banned in areas including Boston and elsewhere for its extreme content. The ban, which only raised sparked public interest. Incidentally, “Bbanned in Boston” is ais a common expressioncatchphrase in the US.
This effect is utilized in aAdvertisementsdvertising and television shows use this effect, for example by “bleeping out” certain words or pixelating parts of the an image to arouse viewers’ interest.
Although theThe Caligula Effect, although is not an academic term, it has been mentioned as an interesting phenomenon is discussed in several business books.