The Caligula Effect is a psychological phenomenon of wanting to do something more because it is forbidden. For example, if you are told “do not look at this” and forbidden from viewing information, you want to look at it even more.

The name comes from the 1980 American-Italian movie “Caligula,” based on the Roman emperor Caligula, which was banned in some areas such as Boston due to its extreme contents, which attracted more attention. Incidentally, in America, there is a phrase “banned in Boston.”

This effect is used in advertising and television shows. For example, on television, by using a “bleep” sound effect so that certain words cannot be heard, or covering up parts of the image with a mosaic effect, viewers’ interest is aroused further.

Although the Caligula Effect is not an academic term, it has been introduced in several business books because it is an interesting phenomenon.

The Caligula Effect isrefers to a psychological phenomenon of wantingwhereby people want to do something more because it is forbidden. For example, if you arebeing told “do not look at this” and forbidden from viewing information,makes you want to look at itthe forbidden information even more.

The name comes fromIt is named after the 1980 American-Italian movie “Caligula,” based on the story of the Roman emperor Caligula, which. The movie was banned in some areas such asincluding Boston due tofor its extreme contentscontent, which attracted more attentiononly raised public interest. Incidentally, in America, there is a phrase “banned in Boston.”” is a common expression in the US.

This effect is usedutilized in advertising and television shows. For, for example, on television, by using a “bleep” sound effect so that“bleeping out” certain words cannot be heard, or covering uppixelating parts of the image with a mosaic effect,to arouse viewers’ interest is aroused further.

Although the Caligula Effect is not an academic term, it has been introducedmentioned as an interesting phenomenon in several business books because it is an interesting phenomenon.

The Caligula Effect refers to a psychological phenomenon whereby people want to do something more mainly because it is forbidden. For example, being told “do not look at this” makes you people want to look at the forbidden information even more.

It is named after the a 1980 American-Italian movie “Caligula,” based on the story of the  Roman Eemperor Caligula. The movie was banned in areas including such as Boston for its extreme content, which but the ban only raised sparked public interest. Incidentally, “banned in Boston” is a common expression in the US.

This effect is utilized used in advertising and television shows, for example, by “bleeping out” certain words or pixelating parts of the an image to arouse viewers’ interest.

Although the Caligula Effect is not an academic term, it has been mentioned as an interesting phenomenon in several business books.

The Caligula Effect refers to a psychological phenomenon whereby people want to do something more mainly because it is forbidden. For example, being told “do not look at this” makes you people want to look at the forbidden information even more.

It is named after the a 1980 American-Italian movie “Caligula,” which is based on the story of the  Roman Eemperor Caligula. The movie was banned in areas including such as Boston for its extreme content, which but the ban only raised sparked public interest. Incidentally, “banned in Boston” is a common expression in the US.

This effect is utilized used in advertising and television shows, for example, by “bleeping out” certain words or pixelating parts of the an image to arouse viewers’ interest.

Although the Caligula Effect is not an academic term, it has been mentioned as an interesting phenomenon in several business books.

The Caligula Effect is a psychological phenomenon of wanting to do something more because it is forbidden. For example, if you are told “do not look at this” and forbidden from viewing information, you want to look at it even more.

The name comes from the 1980 American-Italian movie “Caligula,” based on the Roman emperor Caligula, which was banned in some areas such as Boston due to its extreme contents, which attracted more attention. Incidentally, in America, there is a phrase “banned in Boston.”

This effect is used in advertising and television shows. For example, on television, by using a “bleep” sound effect so that certain words cannot be heard, or covering up parts of the image with a mosaic effect, viewers’ interest is aroused further.

Although the Caligula Effect is not an academic term, it has been introduced in several business books because it is an interesting phenomenon.

The Caligula Effect isrefers to a psychological phenomenon of wantingwhereby people want to do something more because it is forbidden. For example, if you arebeing told “do not look at this” and forbidden from viewing information,makes you want to look at itthe forbidden information even more.

The name comes fromIt is named after the 1980 American-Italian movie “Caligula,” based on the story of the Roman emperor Caligula, which. The movie was banned in some areas such asincluding Boston due tofor its extreme contentscontent, which attracted more attentiononly raised public interest. Incidentally, in America, there is a phrase “banned in Boston.”” is a common expression in the US.

This effect is usedutilized in advertising and television shows. For, for example, on television, by using a “bleep” sound effect so that“bleeping out” certain words cannot be heard, or covering uppixelating parts of the image with a mosaic effect,to arouse viewers’ interest is aroused further.

Although the Caligula Effect is not an academic term, it has been introducedmentioned as an interesting phenomenon in several business books because it is an interesting phenomenon.